Shopping
Get Familiar With This New-Age Way To Shop
Subscription boxes are all the rage. According to Forbes, Birchbox, which is arguably the most recognizable service and valued at a reported $485 million in April, 2014, led the subscription box trend with its 2010 launch. … Birchbox has reached nearly 400,000 monthly subscribers and has inspired many other companies to start utilizing subscr...Read More
Why Avoiding Those Impulse Bargain Buys Could Save Your Retirement
Are you really saving money by shopping bargain sales? Sometimes yes, sometimes no. Purchasing on clearance or during a close out sale can save you money. Where it goes wrong is quantity over quality. When items are perceived as a “bargain” you end up purchasing more than you would have. Impulse shopping takes you through an unnecessary...Read More
The New Retail Frontier: How Companies are marketing to Babyboomers AND Millennials
Retailers have been investing in advertising campaigns targeted to baby boomers for years, and with a great return- as four out of five retailers attribute nearly 50% of their sales to boomers. Up until recently, the generation born between 1976 and 1994 (Millennials) has been considered short on the spending power needed for marketers to target. T...Read More
An Open Apology to Macys – or – How I Retired My Black Belt in Shopping
Dear Macy’s People: I understand that your company is closing one hundred of your brick-and-mortar stores. I feel some responsibility for that business decision and I wanted to explain why I seldom shop in your store, or any store, these days. There was a time, about a decade ago, that I claimed the designation of Black Belt Shopper. I was an...Read More