money
Why Avoiding Those Impulse Bargain Buys Could Save Your Retirement
Are you really saving money by shopping bargain sales? Sometimes yes, sometimes no. Purchasing on clearance or during a close out sale can save you money. Where it goes wrong is quantity over quality. When items are perceived as a “bargain” you end up purchasing more than you would have. Impulse shopping takes you through an unnecessary...Read More
The New Retail Frontier: How Companies are marketing to Babyboomers AND Millennials
Retailers have been investing in advertising campaigns targeted to baby boomers for years, and with a great return- as four out of five retailers attribute nearly 50% of their sales to boomers. Up until recently, the generation born between 1976 and 1994 (Millennials) has been considered short on the spending power needed for marketers to target. T...Read More
Why Your Gender May Have An Effect On Your Retirement Savings
There is a significant gender gap that exists in financial wellness. Liz Davidson, CEO and founder of Financial Finesse, says “there is a 28 percent gap in the additional retirement savings needed to cover estimated retirement expenses primarily due to women’s greater life expectancy.” The increased likelihood of millennial women leaving the workfo...Read More
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