After Fifty Living, Inc. respects the privacy of visitors to www.afterfiftyliving.com (the “Website”). This Privacy Policy outlines the information we will collect and how we will use that information. This Policy will also instruct you on what to do if you do not want your personal information collected or shared. Please read this web page carefully. If you are not comfortable with the policies and practices it describes, you should not use the Website. As noted below, we may change this privacy policy at any time in our sole discretion.

As used herein, the words “user,” “you” and “your” mean users of the Website and the words “we,” “our,” and “AFL” mean After Fifty Living, Inc., the owner and operator of the Website.

Collection of personally identifiable information

We will not collect any personally identifiable information about you unless you provide it to us voluntarily. For example, we request personally identifiable information, such as your name, mailing address and e-mail address, when you register for an account on the Website, for online shopping or transactions, or for other services that require registration or subscription.

When you provide us with personally identifiable information, we may, among other uses: use the information to provide services and products; store and process the information to better understand your needs and how we can improve our services and products; use the information to contact you for informational, marketing and promotional purposes; or disclose that information when we contract with a third party to deliver e-mail or provide other services on our behalf. The manner in which we will use any personally identifiable information will be disclosed when you provide the information. We will, and by your use of our services you expressly authorize us to, use the information you provide in the manner disclosed.

Except as stated in this Privacy Policy, or as otherwise stated at the time personally identifiable information is gathered, we will not provide personally identifiable information to third parties, although certain non-personally identifiable user information may be provided in aggregate form to third parties.

Some of our services or promotions are offered through an affiliation with another company in what we call a “co-branded” area of our site or through a co-sponsored promotion, and visitor information may be shared with those partners and/or sponsors. If you request information about or from our partners or sponsors, or visit a co-branded or sponsor-specific area of the site, you give AFL permission to provide information about you (such as your e-mail address) to the partner or sponsor.

Effect of Legal Obligations upon this Privacy Policy.

AFL may disclose your personally identifiable information in special cases when we have reason to believe that disclosing this information is necessary to comply with law; to cooperate with or seek assistance from law enforcement; or to identify, contact or bring legal action against someone who may be causing injury to or interference with AFL’s rights or property, other Website users or anyone else. We may also disclose user information when necessary to enforce our Terms of Use.

How You Can Access Or Correct Your Information.

You can edit, correct or remove any or all of the personally identifiable information you provide us by accessing the account you create when you become a registered user. Remember, however, that removing personally identifiable information may limit your ability to access some or all of the features and services of the Website. In addition, to keep you in control of your personally identifiable information and the communications directed to you, we allow you to opt-out of receiving communications from us about new Website features or our services.

Collection and use of non-personally identifiable information.

AFL may also collect information about you that is not personally identifiable. Examples of this type of information may include:

• your age, gender, interests and preferences;
• the domain name of the Website from which you linked to the Website;
• your domain type (com, .net, .edu, etc.);
• the server your computer is logged into;
• your IP address (a unique number that is automatically assigned to your computer whenever you are surfing the Web; many Web servers automatically identify your computer by its IP address); and
• other standard information included with every communication sent on the Internet, such as browser type, operating system, browser language, service provider, and local time.

AFL may share this information with advertisers, business partners, sponsors and other third parties. For example, we may inform a sponsor that the membership of the Website is x percent females and y percent males. This data is used to customize the Website’s content and advertising, and to deliver a better experience for our members and users.

We also collect data from the Web logs of our computers that deliver content on the Website, including information about what you view. Along with information gathered from our other users, we create “aggregate data” reports that we may disclose to third parties. We may also study aggregate data in order to enhance our existing services or develop new services.

We can and will use IP addresses to identify a user when we feel it is necessary to enforce compliance with our terms of use or to protect our service, site, customers, or others.

Use of cookies.

When you view the Website, we may store some information on your computer. This information will be in the form of a “Cookie” or similar file and will help us in many ways. Cookies are small text files placed on your computer’s hard drive, so that AFL can recognize you the next time you visit the Website. For example, cookies are used to allow us to track your movements when you visit the Website to help us determine what type of information to present to you and to tailor the Website to better match your interests and preferences.

The use of cookies is an industry standard – you’ll find them used at most Web sites. With most Internet browsers, you can erase Cookies from your computer’s hard drive, block all Cookies, or receive a warning before a Cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions.

Public Forums.

The Website may make discussion boards, groups and/or other public forums available to its users. Please remember that any information that is disclosed to these areas becomes public information and you should exercise caution when deciding to disclose your personally identifiable information.

Children.

This Website is not directed at persons under 18 years of age and our content and other services are not written, intended, or designed for persons under 18 years of age. We do not intend to collect any personally identifiable information from such individuals. Where appropriate, AFL will specifically instruct children not to submit such information on the Website. If a child has provided us with personally identifiable information, a parent or guardian of that child should contact us at the mailing address or e-mail address listed at the bottom of this Policy if he would like this information deleted from our records. We will use reasonable efforts to delete the child’s information from our existing files.

Links to Other Websites.

The Website may allow links to other websites as stated in our Terms of Use. When you click on such a link, you will leave the Website. The privacy policy of the external Web site will then be in effect, not AFL’s. AFL assumes no responsibility for the information practices of sites you are able to access through the Website. These links to other sites do not imply affiliation or endorsement of a linked site in any way.

Confidentiality and Security.

AFL has implemented generally accepted security standards to protect information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Only employees and registered users of AFL have access to the information we collect, and these employees and registered users are made aware of and required to comply with our privacy policy.

Any personal information you give out online – such as in discussion boards or groups — can be collected and used by people you don’t know. While AFL strives to protect your information and privacy, we cannot guarantee the security of any information you disclose online and you do so at your own risk.

The importance of security for all personally identifiable information associated with our users and members is of utmost concern to us. Unfortunately, no data transmission over the Internet can be guaranteed to be secure. As a result, while we strive to protect your personally identifiable information, AFL can’t ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your personally identifiable information, we will take reasonable efforts to ensure its security on our systems.

Your account on the Website is password-protected so that only you can access it and view the member information relevant to the account. We recommend that you do not divulge your password to anyone. AFL will never ask you for your password in an unsolicited phone call or e-mail. Ultimately, you are responsible for maintaining the secrecy of your passwords and any account information. Remember to sign out of your account on the Website and close your browser window when you have finished your work. This is to ensure that others cannot access your personal information and correspondence if your computer is accessible to others, if you share a computer with someone else or if you are using a computer in a public place like a library or an Internet café.

Who is collecting your information.

Your information is being collected solely by AFL. See the discussion under “With whom your information may be shared” below concerning the circumstances under which we may disclose certain of your information to third parties.

With whom your information may be shared

AFL does not sell, trade or rent your personally identifiable information to others. We may provide information to others as follows:

(a)        as discussed above under “Collection and use of non- personally identifiable information,” we may provide aggregate statistics about our users, traffic patterns and related site information to our clients or for other marketing and promotional purposes.

(b)        We may provide information to our affiliates for whom we have created co-branded or private label versions of the Website.

(c)        We may provide information to third parties to the extent necessary to enable them to provide services on the Website, such as delivery or tracking of advertisements, or to provide information or services requested by you.

In each instance, your information would not be used in any manner that is inconsistent with this Privacy Policy without your prior permission.

Retention of information.

Any information we collect may be retained for an indeterminate period of time.

Business Transfers.

As AFL continues to develop, our business may be sold, merged or otherwise transferred to another entity. The personal information you have provided at the Website may be transferred as part of that transaction. However, we will take steps to assure that any personal information is used in a manner consistent with the AFL privacy policy under which it was collected.

Questions.

If you have questions or concerns regarding this Privacy Policy, please contact us atinfo@afterfiftyliving.com

Changes to this privacy policy.

This sets forth our Privacy Policy as of September 1, 2016. All versions of this privacy policy are dated with the effective date (the date on which the policy was posted to the Website). We will only use the information we learn about you in the manner described in the Privacy Policy in effect when the information was collected from you. However, we reserve the right to change the terms of this Privacy Policy at any time by posting revisions to our site.