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Is Cuba the next hot spot for U.S baby boomer? Not So Much Yet.

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Is Cuba the next hot spot for U.S baby boomer? Not So Much Yet.

Cuba Baby BoomerCuba has seen an increase of popularity and attention following U.S. President Barack Obama’s historic decision to normalize U.S. ties with the island. And many American seemed eager to experience Cuba’s rich past, especially its colonial-era architecture, its Buena Vista Social Club music, 1950s American cars and world-famous rum and cigars.

Marriot International President Arne Sorenson is one of many companies eager to do business in Cuba, especially as more Americans travel to the island. “With travel to Cuba now surging, existing Cuban hotels are full and hotel companies from other countries are racing to tie up as many of the new hotels as they can before the likes of Marriott and our U.S. competitors show up,” Sorenson said in a recent U.S. News & World Report interview.

However, it seems Cuba isn’t the hot-spot destination US airlines thought it was going to be. American Airlines recently announced it was reducing its service to Cuba and according to Bloomberg, American Airlines cut total flights to Cuba by 25% and switched to smaller planes for some of its remaining flights. . JetBlue has announced it will be using smaller planes for its Cuba flights, reducing capacity by 300 seats per day.

The big question is why aren’t American tourists flocking to Cuba? Here are a few reason:

First, it is still technically “illegal” to go to Cuba solely for tourism and while enforcement isn’t strict,  the restrictions put some pressure on tourists to mislead the US government. This has also made airlines nervous about advertising Cuba as a destination. Another reason is cost: after US flights to Cuba were announced, prices on the island skyrocketed, making everything from hotels to taxis unusually expensive. Finally, U.S tourist can not use credit cards, so they have to carry cash to pay for everything from hotels to everything else. Not to mention how difficult would be trying to find an internet connection to get in touch with the rest of the world.

After Fifty Living™ was founded by Jo-Anne Lema, a genuine Boomer and member of the 50+ generation. As she likes to say, “Our enormous generation is charting new territory – we’re healthier, better educated, and more financially fit than any other generation at this time. And, as we march through history, 110 million strong – unique, new issues are developing. It’s exciting to be a part of the development and growth of AfterFiftyLiving.com. This is a historic solution for a historic generation.”

Jo-Anne spent many years in the financial and operations side of higher education after having received a doctorate in education management and administration from Harvard, and an MBA from Southern New Hampshire University. Launching out on her own, though, has been the fulfillment of a life dream. Jo-Anne believes that “AfterFiftyLiving™ will delight its visitors, catalyze its partners, and will significantly benefit those who engage it.”

Residing in New England along with her husband of 35+ years, she never ceases to brag about her two children and 4 grandkids!

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