The old saying “Age is just a number” couldn’t be more true than it is now, in 2016. With advancements in skincare, nourishing vitamins and an expanding number of high end couture fashion houses hiring models over fifty, it’s the best time to be a baby boomer.
Marc Jacobs recently used Sissy Spacek (66) and Bette Midler (70) in his 2016/17 campaign
It only makes sense for the ageless beauty, Susan Sarandonto front L’Oreal Paris’s Age Perfect range of cosmetics this year.
Veteran supermodel, Christie Brinkley (61) returns in a saucy new ad for Barneys New York.
Hedi Slimane is known for using buzzworthy musician/models in his campaigns – and his most recent muse, iconic singer-songwriter Joni Mitchell (71)

UNITED STATES – MAY 06: Photo of Joni MITCHELL; Joni Mitchell performing on stage, (Photo by David Redfern/Redferns)
The legendary literary figure, Joan Didion (80) is well-known for her sunglasses collection and minimalist-chic style, which made her the perfect model for Phoebe Philo’s understated Céline campaign.
The most in-demand models of the moment have been on the scene for quite some time, is it time for Baby Boomers to be in the spotlight in the fashion world?