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Back to the Future: Let’s Protest Like It’s 1964!

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Back to the Future: Let’s Protest Like It’s 1964!

We protested for civil rights and peace. We challenged corruption and celebrated flower
power. Our uniforms were peace signs, long hair, bell bottoms, and tie-dye.
It worked! The world changed.

Now we need to protest again, fighting a new enemy – climate change. Like Abbie
Hoffman said, “the only way to support a revolution is to make your own.”

We might be a bit older (who’s counting?) but we’re the perfect generation to know how
to protest. Studies show that the age groups most concerned about climate change are
the post-millennials (Gen Z) and the after 50ers.

That’s us.

Look out your window. Temperatures are climbing, extreme weather is the new normal,
and polar ice is melting. Crops are flooded, wildfires are burning, and animals are going
extinct. All of this when global population is steadily increasing, estimated to be 10
billion people by mid-century, and 11,000 scientists just released a statement that
climate change is happening three times faster than predicted.

It’s no joke – even though our President calls climate change a “Chinese Hoax”,
shatters clean air, water, and soil regulations, and drags us out of The Paris Agreement.
The U.S. is the only one to leave the international coalition of 197 countries whose
mission is to deal with the climate crisis.

Why? 35% of greenhouse gas emissions come from 20 global companies – all in the oil
and gas industry. They have made it clear that Profits are more important than People
and Planet, increasing emissions every day.

Think about it. The largest polluter and world’s most profitable company, Saudi Aramco
is about to go public. It’s valued in the trillions of dollars. There’s no plan for renewable
energy, decreasing greenhouse gases, or helping the planet. They have one goal –
make more money.

Meanwhile, countries are gleefully battling over the melting Arctic and rights to some of
the largest fossil fuel deposits in the world. Companies like ExxonMobil and BP spread
disinformation about the dangers of greenhouse gases (why worry?) and advertise their
“green” programs promoted by PR Departments.

The ice continues to melt, drought continues to kill, Earth gets hotter, and our President
supports coal mining, fracking, and the use of fossil fuels.

It’s not hopeless – just time to go back to the future and protest like it’s 1964!

You don’t have to march in the streets (if that’s not your thing). Take out your love
beads and protest 21 st century-style with reusable water bottles, fabric shopping bags,
and silicone straws. Eat less meat and more plant-based proteins – they’re in most supermarkets.

Whenever possible, walk, bike, or use public transportation instead of
driving. Buy local. Practice the three Rs – reduce, reuse, and recycle. Get informed!
Vote for leaders who support climate action – People before Profit.

There are so many things you can do.

As Martin Luther King said, “He who accepts evil without protesting against it is really
cooperating with it.”

Climate change deniers, corporate profiteers, and politicians choosing profit over people
are today’s evil. It’s time they answer to the largest voting block and most experienced
protestors – us.

We are not alone. Grassroots movements, individuals, groups, and organizations
around the world are on our side. Kids, after 50ers, farmers, environmentalists, and
people like you are fighting the climate crisis. On September 20, four million kids (and
some adults) peacefully protested around the world, led by a 16-year old Swedish girl,
Greta Thunberg.

Let’s join her.

Whether you make a small change or take major action, it all counts. You become part
of the solution.

We shall overcome! Again.

Dr. Jeri Fink, author, photographer, traveler, and family therapist, challenges the creaky myths of aging. She believes that now is a creative, exciting time to grow and explore new ideas, people, and places. Visit Dr. Jeri at,,   or to enter her world of discovery, fun, and insights. Her fiction project, Broken, is a series of seven thrillers that defy tradition. She is presently working on Book Web Minis – a series of fun, fast and positive mini books (50-70 pages long) where readers partner with the experts. Check it out at

She tells us: “I challenge the art of writing by merging fact, fictional elements, interactivity, and photography into nonfiction mini books. I draw from my training in social work, experience in individual and family therapy, professional research, and passion for exploring positive psychology. My 32 published books, hundreds of articles and blogs, speaking engagements, and active online presence all reflect who I am today.”

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