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With full-figured models on runways and appearing on the covers of chic fashion magazines, retailers are beginning to hear -- both in dollars and in words -- that full-figured women crave more options. Sonsi(TM), a new shopping and social destination for women wearing plus sizes, responded with the addition of 300 brands, including some of the biggest names in the apparel and accessories industry, such as eBags, BUYSEASONS(TM), Sydney's Closet®, IGIGI by Yuliya Raquel, Spiegel® and ShapeFx®. Launched in June, Sonsi caters to the nearly 60 percent of women in America who wear size 12 or above.

These new and coming soon arrivals represent nearly every apparel category of product that a woman needs, from everyday casual and career wear to occasion dressing such as prom dresses, wedding attire, and even theme party and plus size Halloween costumes, to holiday gifts, bags, jewelry, shoes and more. Major participating names in the retail industry include:

   --  eBags - An extensive collection of trend forward handbags, clutches
       and totes, including the season's "must have" designer bags. Popular
       brands include: The Sak, Tignanello, Kathy Van Zeeland, Guess, Big
       Buddha and much more.
   --  BUYSEASONS - The premier costume retailer offers best-selling
       Halloween costumes from the classics - Cleopatra, Raggedy Ann, Madam
       Can-Can, and Cinderella - to some of the season's most trend-right
       looks.
   --  Sydney's Closet - "Sizes Up Glamour" by offering curvy teens and women
       a vast selection of sophisticated, beautiful and elegant dresses
       perfect for any special occasion. The Signature Collection, in sizes
       14 to 40, features chic cocktail dresses, romantic wedding dresses,
       red-carpet formal gowns and trendy prom dresses.
   --  IGIGI by Yuliya Raquel - Transforms the world's view of beauty with
       smart, stylish and sophisticated clothing for the full-figured
       fashionista.  Designed and made in San Francisco, CA, IGIGI by Yuliya
       Raquel's fashion-forward, chic, and form-fitting dresses, career wear,
       bridal gowns and separates in sizes 12-32 provide women with a
       premiere lifestyle brand of contemporary collections.
   --  Spiegel and ShapeFx - Iconic American brands with loyal and dedicated
       customers.  The Spiegel brand inspires women to create their Signature
       Style through seasonal Luxury Fabric Collections. ShapeFx offers body
       enhancing shapewear, apparel and swimwear that "makes the body you
       have look like the body you want" (TM).   

Sonsi now features over 380 brands, across all price points, including such favorites as Kiyonna(TM), Lane Bryant®, alight, Loop 18, Fashion Bug®, Catherines®, and Cacique®.

Sonsi is widely considered a social shopping leader. SonsiLiving(TM) provides a variety of social networking experiences including online clubs, groups, live power chat sessions and expert blogs from notable industry insiders including Megan Garcia, a plus size model, yoga instructor and author of Megayoga, the first guide to yoga for plus size women; and Susan Moses, celebrity fashion stylist to such luminaries as Wynonna Judd, Jill Scott, Emme, Mo'Nique and Queen Latifah.

"We're pleased to partner with leading brands that recognize social shopping as the next evolution in retail. Not only can the Sonsi woman shop for apparel, shoes and holiday gifts, but Sonsi is also a place where she can make friends, share stories, review products and find advice on fashion, beauty, health, relationships, food, entertaining and more," said Jill Hutchison, Publisher of Sonsi.com. "Since our launch this summer, we've quadrupled the number of brands we offer, bringing real women a variety of fashion choices in a fun, community-based environment that embraces beauty in all shapes and sizes."

Web Site: http://www.charmingshoppes.com/   

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